FAILOVER MEDIA

Reach Enterprise Tech Buyers Through the Industry's Most Trusted Podcast Network

Failover Media connects you with developers, architects, SREs, and IT executives at Global 2000 companies through three top-ranked cloud and enterprise technology podcasts.

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One Network. Three Audiences. Maximum Reach.

Our sponsorship packages deliver your message across all three podcasts, ensuring comprehensive coverage of the enterprise technology market.

Enterprise Decision-Makers

60% of listeners work at companies with 1,000+ employees. Reach the organizations with the budgets to buy your solutions.

Technical Influencers

Developers, DevOps engineers, architects, and SREs who evaluate and recommend solutions to their leadership teams.

Budget Holders

30% are VP-level and C-suite executives. 38% manage IT budgets of $1M–$10M+.

Our Podcast Network

Three of the industry's most influential shows, each reaching a unique segment of the enterprise tech market.

The Reasoning Show

The Reasoning Show

The industry's #1 AI podcast explores how leaders think through AI, technology, and transformation. Each week, founders, investors, and operators unpack the decisions shaping modern business. (Formerly The Cloudcast.)

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Software Defined Talk

Software Defined Talk

A weekly roundtable on enterprise software, cloud computing, and working in tech. Expert discussion on Kubernetes, DevOps, and security—plus off-topic banter, conference recaps, and real industry talk.

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The Cloud Pod

The Cloud Pod

A weekly deep-dive into the latest announcements from AWS, Azure, and GCP. The hosts break down what's new from cloud providers and why it matters—plus AI developments, FinOps trends, and expert analysis for cloud professionals.

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By the Numbers

Our network delivers proven reach into enterprise technology buyers worldwide.

20M+

Combined Lifetime Downloads

60%

Reach into Global Enterprise (1k+ Employees)

141

Countries Reached

30%

C-Suite & VP-Level Audience Concentration

Network-Wide Sponsorship Packages

All packages deliver exposure across our entire podcast network—The Reasoning Show, Software Defined Talk, and The Cloud Pod. Choose the package that aligns with your campaign goals.

MOST POPULAR

The Quarterly Blitz

Launch & High Impact

$36,600

  • 3 Sponsored Interviews
  • 36 Ad Spots (12 per show)
  • Maximum network exposure

Thought Leadership Tour

Brand Storytelling

$15,000

  • 3 Sponsored Interviews
  • Staggered monthly delivery
  • Tell your brand story

The Awareness Engine

Consistent Presence

$21,600

  • 36 Network-wide Ad Spots
  • Run over 90 days
  • Sustained brand visibility

Need a custom package? We'll work with you to create the perfect campaign for your budget and goals.